BLITHE – care for the skin of city dwellers
BLITHE is a South Korean cosmetics brand founded in 2012, born from the idea of creating a skincare line tailored to the challenges of modern urban life. Inspired by the fast-paced rhythm of big cities, BLITHE developed products that combat the effects of pollution, stress, and urban fatigue on the skin.
The founder of the brand realized that traditional skincare routines often required too much time and too many steps — something incompatible with a busy lifestyle. This is how BLITHE was born: a smart brand that simplifies routines without sacrificing effectiveness.
Brand mission: to protect, revitalize, and balance the skin exposed to the aggressions of city life.
Brand strengths:
- Formulas with natural and fermented ingredients
- Minimalist skincare with high performance — fewer steps, more benefits
- Innovative products: splash masks, pressed serums, antioxidant essences
- Suitable even for sensitive skin
BLITHE is modern and mindful skincare for those who value time, comfort, and healthy skin.